Intevacon is all about relationships —we value the relationships that we form with our marketers, and we do everything that we can to facilitate relationships between you and your customers. The Intevacon model puts the marketer directly in the center of the card processing relationship, and this is by design. It turns out that this is also a profitable approach.
A joint study by Manta and BIA/Kelsey found that 61% of small business owners report that half of their annual revenue comes from repeat customers. It also notes that repeat customers spend 67% more than a new customer. Watching this trend, small business owners are starting to invest more resources into developing relationships with their existing customer base.
Are you growing a base of repeat customers? An article by MediaPost notes that many small business owners do not utilize technology to their advantage when it comes to building loyalty and repeat business.
We know that c-stores account for 34.3% of all retail outlets as of December 2013, according to NACS. A recent NPD study found that the average consumer visits a c-store six times in a 30-day period, but that number has decreased by 1.3% in the fourth quarter of 2013. An article in Convenience Store Decisions quotes an NPD convenience store industry analyst saying, “It will remain a challenging and competitive environment in 2014 and retailers will continue to fight for dollars. C-stores can hold on to their base with the right product mix, selection, and quality, all of which are growing reasons why consumers choose the stores they do.”
The Intevacon fleet card and prepaid card are valuable tools to help you maintain repeat visits from your customers, both with consumer and commercial accounts. The proprietary fleet card and prepaid card can be accepted at all of your sites and allows your customers to receive level 3 card processing data. To help manage your accounts, you can give your cardholders access to the system to see their own data and run reports. The Intevacon system is intuitively designed and it gives you all of the controls that your customers want to manage their fleet accounts. With the time saved by using our system, you will have time to turn more new customer business into repeat customer business. Protect your margins by saving yourself from swipe fees, and increase repeat business by providing a fleet or prepaid card.