Branding carries a whole new level of significance to the petroleum marketer. We are all familiar with the implications of oil brand selection—Marathon, BP, Shell, Chevron, etc.—and petroleum marketers are very intentional with this decision. But what about your brand?
Customers chasing an oil brand are just as likely to visit a competitor where their fuel rewards card is also accepted. Your most loyal customers are the ones who identify with the brand that you have established over time. This brand, your brand, is more valuable than any promotion or canopy endorsement.
The greatest brand loyalty is achieved when value is added and a relationship is formed. In a retail environment, there are less distinguishing opportunities to develop a relationship and truly add value to the customer experience. Clean bathrooms and low prices are nice, but they are not uncommon enticements.
Intevacon cares about branding too, and that is why we work so hard to provide the best fleet card solution in the industry. We stand behind our product, and we walk beside our marketers to offer a solution that will help them grow their businesses. Offer a fleet card with your brand and help your customers start to identify your stores as their stores.
By offering your fleet customers a card that represents your brand, you are creating a business relationship and giving your customers the tools to better manage their fleet business. Intevacon makes automating house charges easy, and we have seen our petroleum marketers grow their fleet business by leveraging the brand that they have spent years cultivating in the community.
Want to find out more about Intevacon? Give us a call at 678-739-4450 or email firstname.lastname@example.org.