Tag Archives: Loyalty

Optimum billing practices with Intevacon

The Intevacon fleet card system is unique in that our petroleum marketers have a direct relationship with their cardholders, and each parameter of our system is customizable according to our individual petroleum marketer’s business rules.  The Intevacon system is a reflection of years of experience in this industry, plus the expert feedback from our customers.

Intevacon is successful when our customers are successful, and we know that tightening the window of receivables can help keep your fleet business growing and profitable.

Below are four areas that can be controlled for optimum billing practices.

  • Billing cycle: a shorter billing cycle keeps total receivables at a manageable number and decreases risk
  • Payment Terms: shorter payment terms ensure that you are paid quickly and that your receivables are kept in check
  • Finance Charges: for payments that are not made in a timely manner, you can set the finance charge rate, and apply it to delinquent customers
  • Credit Limits: set credit limits on all of your customers, or on select customers to ensure that charges remain within a comfortable threshold

Intevacon petroleum marketers may choose to provide fleet card services to all different types of accounts: commercial, consumer, government, etc.–and each of these customer types presents different needs, credit risks, and business rules.  With Intevacon, you can provide the best in fleet card services while also protecting your bottom line and growing your business.

The average fleet card purchase with Intevacon is 3-4 times greater than a general non-fleet card purchase.  Take advantage of this huge customer base by offering a fleet card through Intevacon’s online system.  To find out more about our services, contact us at 678-739-4450 or moreinfo@intevacon.com.

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Relationship-based Loyalty

saleAttracting customers is the goal of all retailers. The effort to attain this position can be costly depending on the methods employed. A study by COLLOQUY published in a recent NACS article states that the typical American household carries membership to about 29 loyalty programs, while only being active in 12 of them. What’s more, the convenience and fuel retail industry saw a 3% drop in loyalty program participation by the end of 2014. The cost of hosting a loyalty program, as well as potential additional discounting, means that some loyalty programs really do come with a premium.

The whole point of loyalty programs is to achieve customer loyalty with repeat business. Sometimes the cost of a loyalty program is worth the expense if a truly loyal customer relationship is achieved. And then sometimes, the retailer attracts a deal-seeker on one specific day, never to see that customer again. An earlier article published by NACS titled “When It Comes to Loyalty, Agree to Disagree” states that about 73% of consumers believe that loyalty programs should be a way for brands to show consumers how loyal they are to them as a customer. Many retailers think that the relationship should be the other way.

Intevacon likes loyalty too, but we have a different approach to achieving this end. We equip our customers to foster relationships with their customers. Our petroleum marketers gain exclusive loyalty by offering a fleet card at their sites. This card offers the benefit of fleet management such as driver and vehicle allocations, product restrictions, and real-time controls. User access is also available if petroleum marketers want to offer this added benefit. Special pricing is available for the petroleum marketer who wants to give his/her customers cost plus or cents per gallon discounts. Our loyalty comes with repeat business every time your customer uses his/her fleet card at your sites.

An article in PYMNTS.COM titled “Bread, Bananas and Building Better Customer Retention” describes the loyalty program cycle perfectly in this statement: “They are product shoppers – looking for a specific item on a specific day – sort of like the daily deal seeker. They may not come back, which means there is some possibility that the effort spent acquiring them may have only netted one – sometimes deeply – discounted sale.” At Intevacon, we hope that you capture the loyalty of every customer who comes through your doors. Even better, we want to help you gain the relationships that sustain both you and your customers in business.

If you want to find out more about Intevacon or talk to someone on our team, please call 678-739-4450 or email moreinfo@intevacon.com.