Tag Archives: NACS

Upcoming Trade Shows for 2014

It’s getting close to our favorite time of year when we get to hit the road and meet with all of our favorite marketers.  Below is a list of upcoming trade shows that we have scheduled so far.  We’ll keep this list updated as we learn our booth number and any other information that would be helpful to connect.  Let us know if you will be attending any of these trade shows so we can keep an eye out for you!

tradeshow

You can always reach us at 678-739-4450 or moreinfo@intevacon.com to get more information.  http://www.Intevacon.com

Recent NACS Article: “Gift Card Spending Surging”

An articlshutterstock_2943045e published today by NACS confirms what we have been hearing all year: Gift card spending has reached an all-time high.1  Now is the perfect time for marketers to introduce the Intevacon Prepaid Card.  Data continue to support consumer’s preference toward this product, both for personal use, as well as for gift-giving.    

The National Retail Federation conducted a survey indicating that 8 in 10 shoppers will purchase a gift card this holiday season, spending an average of $163.16 each2.  The most valuable piece of information for marketers is that 12% of shoppers will purchase gas station cards, up 11% from last year3.  You can find the article here, or review the highlights below.

  • Gift cards top the holiday wish list for the 7th year in a row, with 6 in 10 gift repie-chartcipients saying that they prefer to receive gift cards.3
  • The average amount that will be spent on each gift card is estimated to be $45.16, with individuals 65 and older spending an average of $175.96 and individuals 35-44 spending an average of $171.15.3 
  • Gift card choices will fall into the following categories: Department Store (40.3%), Restaurant (34.2%), Coffee Shop (19%), and Gas Station (12%).3

 

 

1.          “Gift Card Spending Surging.”  NACS. November 2013. Web. November 2013. http://www.nacsonline.com/News/Daily/Pages/ND1114133.aspx

2.         “Gift Cards.” National Retail Federation Retail Insight Center.  November 2013.  Web.  November 2013.  http://research.nrffoundation.com/Default.aspx?pg=9007#.UoT0BHEo6M8

3.         “Gift Card Spending Reaches All-Time High, According to NRF Survey.” National Retail Federation.  November 2013.  Web.  November 2013.  http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1694

*Data from National Retail Federation Survey